Higher Power Inks Deal for Client Development
Last Second Media to Grow Business Base for Per-Inquiry Ad
Agency
PHOENIX (March 24, 2009) — Higher Power Marketing, a leading
per-inquiry (PI) advertising agency, has engaged Las Vegas-based Last Second
Media Inc. to handle its client development.
“LSM is going to become the sales force for HPM, uncovering and developing
new clients for our various direct-response and per-inquiry media platforms,” says
Peter Feinstein, HPM’s president and chief executive officer. “That
is their real forte. Bringing them on board gives us dedicated staff to handle
the inflow of new customers, as well as a focused ability to pursue new and strategic
client relationships.”
Feinstein says the move will enable him to dedicate more time to bigger-picture
company initiatives, but he promises that HPM will continue to provide the same
high-quality advertising results and customer service that its clients have come
to expect.
“We’re not changing our colors,” he says. “The vast
majority of what we do is per inquiry.”
PI advertising also is known as pay-per-lead (PPL) or direct-response (DR)
advertising. HPM has relationships with media outlets across the country – radio,
television, print and mobile media – and access to their unsold inventories
of ad space or time. A PI campaign puts ads in those spots at no charge to the
client; instead, the client pays for responses to the advertising. The client’s
ad runs until the agreed upon number of responses is reached, allowing him or
her to establish a stable, predictable cost per lead (CPL) without the burdensome
and unpredictable expense usually associated with ad buying.
What qualifies as a response is negotiated between each client and HPM. Packages
can be structured for a variety of results: per inquiry (any response), per call
or Web inquiry, per lead (name and contact information) – even per sale.
“Right now is a big opportunity for DRTV and DR radio advertisers to
experience enormous growth and prosperity,” says Frank Pournelle, president
of LSM. “With HPM’s power-packed suite of performance media options,
we can save a client thousands in media and earn them millions more. By marrying
old and new media with an accountable methodology, we can rapidly position a
sales organization for success while others are failing.”
With more than 25 years of direct marketing experience, Pournelle is a nationally
recognized figure in DR radio, DRTV and Web video. He is known for his ability
to use DR media to deliver unprecedented return on investment (ROI) for clients.
He also is the architect of LeadGenius®, a patent-pending process for verifying,
scoring and promoting sales using artificial intelligence on Internet-generated
marketing programs. In addition, he runs several other businesses, including
WebVideoLaunch, LifeGuardian, Direct Response Radio and RoyaltyPoint.
To learn more about how a relationship with Last Second Media and HPM could
jump-start your lead generation and sales efforts through DR and PI advertising,
please visit www.LastSecondMedia.tv.
Peter Feinstein is president and chief executive officer of Phoenix-based Higher Power Marketing. Reach him with questions or comments at 1-888-501-5544 or pf@hpowermarketing.com.
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