HPM Helps Sponsor Response Expo 2008
Per-inquiry ad agency joins in key direct-marketing industry
event
PHOENIX (April 30, 2008) — Per-inquiry (PI) advertising
firm High Power Marketing (HPM) is a Choice Sponsor of the upcoming Response
Expo 2008
Presented by the Direct Response Marketing Alliance (DRMA) and Response Magazine,
Response Expo 2008 offers a trade show featuring space for more than 100 exhibitors,
as well as a conference track of 12 seminars plus two strong keynote speakers.
The event will be May 6-8 in San Diego.
“Sponsorship is an opportunity to put Higher Power Marketing’s
name and logo in front of as many relevant eyes as possible,” says Peter
Feinstein, the Phoenix-based firm’s president and chief executive officer.
“I’ve had so many years of sponsorship experience that I understand
the value of having a presence,” Feinstein adds. “I receive comments
from clients and business partners all year long that they see HPM everywhere – at
the shows, in print, on the Web. It’s really designed to present HPM as
the legitimate player we are.”
PI is a form of direct-response advertising in which the client receives free
ad time and space while paying only for results. HPM has relationships with media
outlets across the country – radio, television and print – and access
to their unsold inventories of ad space. The agency acquires the rights to the
unsold time and/or space for its clients, which pay only for qualified responses.
The approach also is known as cost per lead (CPL), pay per lead (PPL) or cost
per action (CPA).
What qualifies as a response is negotiated between client and PI advertising
agency. Packages can be structured for a variety of results: per inquiry (any
response), per lead (name and contact information) – even per sale.
When that direct response comes, HPM is ready with a turnkey solution for
clients. It handles the call center services, tracks responses and arranges for
fulfillment.
“Clients that would benefit from our services are those that would benefit
from receiving qualified leads and want to establish a stable cost per lead within
their business plan,” Feinstein says. “We give clients rock-solid
numbers they can count on for lead generation in exchange for the flexibility
in when and where the ads run.”
Feinstein calls PI risk-free advertising and is willing to put his money where
his mouth is. HPM not only is one of the largest players in PI advertising, but
also one of just a few that offer a money-back guarantee. It agrees to generate
a specific number of inquiries during the course of each campaign. If it fails
to produce the number of inquiries promised, it will refund the client’s
money for the unproduced leads, less production costs and a 20 percent commission.
For more information, contact Peter Feinstein at 1-888-501-5544 or pf@hpowermarketing.com.
Back to What's News Page
|
