Our Staff
Lewis & Clark, Mascots
Also known as "The Boys", Lewis & Clark are
the company mascots...welcoming the UPS, FedEx, DHL and other
delivery folks, as well as new clients! L&C are truly
an inspiration, providing one of the best reasons to take
a 5 minute refresh-me break. They are sometimes loud, (especially
Clark when he thinks there's too much air moving...don't ask!),
sometimes playful, always lovable! |
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Peter Feinstein,
Founder, President/CEO
Peter's professional career started in small-town America
where he was an Air Personality, Traffic Manager and Salesperson
at a rural radio station in western NJ. After observing what
worked and what didn't work in radio, Peter's career was marked
by several swift upward steps through radio stations in Colorado
Springs, CO, Houston, TX and Phoenix, AZ. In each instance
Peter quickly became the top-billing account executive, always
putting client success at the forefront of his mission to
succeed. While on his way to setting single month sales records
at KNIX radio in Phoenix, he did a 6-year stint at KLDE, Houston,
as the leading seller, and then the New Business Development
Manager. Always with an eye as to what was 'next', Peter's
vision has brought to life his idea of guaranteed advertising:
Higher Power Marketing (HPM)! |
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Rod Mel,
Data Processing Director
Rod has programmed hundreds of macros and thousands of formulas
in Excel over the past 10 years. Over this time he has also
coded many MS Access forms/mini applications. His experience
in designing and developing Excel spreadsheets made him the
perfect candidate to take our leads-reporting to a new level;
we think he presents the most sophisticated and functionally
useful lead reporting available in the PI world. Our media
partners agree; one of our media partners commented, "…you
win the award for the best looking reports". Rod's attention
to detail and accuracy is surpassed only by his sense of humor
and peaceful nature! A true and trusted asset to the team! |
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Stephanie
Klein, VP of Operations/IT
Stephanie Klein, formerly HPM's Traffic Manager, is now our
VP of Operations. An orchestrator at heart, Stephanie's watchful eye helps make
sure HPM's operations run as smoothly as possible (in a sometime rough and tumble world)
As VP of Operations, Stephanie oversees the day to day functions of the company's business.
Stephanie's perspective and good judgement help her maintain the focus necessary to
stay true to our Primary Purpose: Bringing joy to our clients, media partners and staff
as the bedrock for every decision
she makes! Stephanie's education and professional background all support her; crack
adminstrative skills and her microscopic attention to detail and ability to fit it all into the big
picture make Stephanie the ideal Operations Manager! She’s here
to serve! |
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George Eldredge, VP of Media
George has over 6 years in the media industry, occupying key roles and positions managing large numbers of media partners, agencies and clients, too. George’s integrity, professional experience and his systematic/analytical approach have always been his biggest assets; his ability to provide support and services to everyone in the organization is an uncommon touch in our industry, making him the ideal fit as HPM’s VP of Media. Possessing an extensive background in, and success with e-commerce marketing as well as TV, George has been a key player in the PI realm of the industry for several years. His understanding of people, as well as the importance of what it takes to successfully run a business make him a welcome addition to Higher Power Marketing! |
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Shaun Mahoney, Director of Business Development
Shaun comes to us from the client-side; formerly with Find Your Customers/Web Yes in Austin, TX. Shaun, Stephanie and I worked together while Shaun was steering the American Auto Protection account for FYC. Before that Shaun’s work and life experience is all about performance-oriented marketing and sales; he brings almost two decades of Sales, Media, and Management experience in both the call center and advertising industries to HPM. Previous to WebYes/FYC, he was Vice President of Print Media at an Austin call center, helping scale the operation from $1000 per day to over $1 million per month by the end of the first year. Previously, he was the Senior Media Buyer for Bargain Network, Inc. With Shaun’s expertise and strategic vision consistently delivered the lowest cost per call and the lowest cost per sale, week over week. His high performing media was instrumental in driving an average of 615,000 inbound calls per month to Bargain’s internal sales force. Prior to BNI, Shaun has held several sales and media leadership roles with various call centers in California. He joins HPM with the mission of uncovering and bringing to us the best fitting clients for our “Commerce with a Conscience” media platform! |
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Paul Leonardi, Traffic Director
Paul comes to HPM with 7+ years of Traffic Management experience and a strong dedication to the HPM family as well as our extended family of clients and media partners! Paul’s experience enables our VP of Operations to concentrate all her efforts on Operational matters, and move even further into the role of taking care of HPM on a day-to-day basis! I’ve known Paul for a number of years, admiring his work ethic and experience, while valuing the expertise he brings to the company; he is the ideal candidate to handle Traffic’s demands! Paul’s addition to the industry’s Best-in-Class staff makes HPM that much better! |
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Janelle Hutter,
Database Director
Janelle comes to HPM with 12+ years of experience managing data operations
in the DR industry... from managing the toll-free number assignment processes to generating
daily, weekly and monthly reporting for media outlets. Today her duties are shared between
raising her twin children and maintaining the integrity of HPM's database. Her focus has always
been on numbers and accuracy, so you can see we've made the right hire to take the day to day
management of our database operations to the next level! |
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Alyssa Skinner, Media Relations Director
Alyssa comes to us from the Boston area. As HPM's Media Relations Director, she serves as our Media Partners first point of contact and customer service. Alyssa brings with her the highest level of efficiency, honesty, maturity and most importantly, she's just an all around caring soul. Alyssa tackles Media Partner questions/concerns promptly, thoroughly and always with your best interest in mind. Alyssa's unique ability to develop strong relationships with our Media Partners, and her "can do" attitude ensures our Media Partners ongoing HPM experience is a positive one. As an active Mom of two, Alyssa’s interests are coaching the local cheerleading squad, reading, pursuing long-term educational goals and spending time with her loving family.
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Anne Johnson,
PI TV Placement Director
Anne has remarkable credentials: She's been a Direct Response Media Buyer and PI TV Placement Specialist
for the past 8+ years, working with some of the most successful music compilation packages
in the industry! Anne has the time-tested ability to place client offers on TV stations across
the country and posseses the "dynamic duo" of talents in her arsenal: persuasion and perseverance.
Best of all, she is dedicated to producing results for HPM's clients, which is really the measurement
that counts. If you've got a product or service that you believe needs TV to generate leads or
produce sales, HPM's Anne Johnson is your ticket to success; she's one more reason we guarantee
our results! |
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John Gilger, Creative Director
David Ogilivy said, "A great copywriter has a well furnished mind."
John Gilger is a great copywriter who has been involved with writing and sales most of his life...even
while seeing the world in the U.S. Submarine Service as a nuclear engineer. With successes ranging from
casino slot machines to life insurance or alternative health products, he is an expert when it comes to
writing your direct response ad campaign. No matter which medium you choose...print or electronic...
online or off line...your message will connect with the mind and emotions of your prospect, persuading
her that she can't live another day without the benefits your product delivers. His motto is another
quote from the great David Ogilivy: "If it doesn't sell, it isn't advertising." That's why John's HPM's Creative Director! |
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Dave Katz, Video Production Director
Former partner of a Phoenix based advertising agency, Dave
has had years of video production experience. His project
experience includes 30-second TV commercials to long form
infomercials…today he's integrally involved in the creative
process and production of HPM's TV clients' messages, offering
insightful solutions to the action-oriented needs of each
offer. Dave is the master of detail in an otherwise big-picture
environment and often comes up with answers to the questions
posed the company's team. |
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