HPM in the Press & News

PI Can Help Lawyers Locate Plaintiffs at Lower Cost - 1245991740

Seminar at AAJ Convention in San Francisco Will Explain How

SAN FRANCISCO, Calif. (June 25, 2009)—Are you a personal injury attorney or law firm seeking per-inquiry (PI) marketing and advertising? Are you a pharmaceutical-injury lawyer? Last Second Media Inc. (LSM), the new business-development arm of Higher Power Marketing (HPM), will feature a private seminar titled “Using Direct Response Media for Mass Tort Case Acquisition” at the 2009 convention of the American Association for Justice.

The seminar for plaintiff bar members, at 3 p.m. on Sunday, July 26, will show how Last Second Media can deliver new case inquiries from direct-response (DR) marketing. In this proven model, law firms pay little or nothing for their advertising unless they acquire a valid lead.

The private seminar will be lead by Frank Pournelle and is subtitled “The Secret Advertising Weapons of Per Inquiry Case Acquisition.”

Pournelle has used national television advertising to acquire thousands of personal-injury cases for law firms including the Law Offices of James Sokolove, the Law Offices of Robert Goldwater, Jim Adler, Philips and Associates, as well as Parilman and Associates.

The plaintiffs’-lawyer marketing program rapidly acquires tort-liability, product-liability, medical-malpractice and wrongful-death cases involving pharmaceuticals, consumer products and insurance. The trial-lawyer marketing program can power personal-injury law practices or co-counsel lawyer advertising at a fraction of the cost using traditional DR television advertising.

LSM founder and President Frank Pournelle has honed his process and system of using direct-response media to help attorneys secure thousands of new cases since 2001. His experience in medical tort-liability case acquisition includes Duragesic Pain Patch, Digitek, Chantix, Asbestosis, Mesothelioma and Silicosis; Vioxx / Celebrex / Bextra; Fen Phen / PPH; Zyprexa / Seroquel ; ACE Inhibitors; Baycol / Rhabdomyolysis; and Paxil / Zoloft. Medical malpractice and product liability experience includes ATV rollover, contact lens solution, defribulator and hernia patch cases.

“Our specialized direct marketing firm has delivered thousands of new tort-liability cases for legal firms,” Pournelle says. “With one call, we can create commercial scripts with both emotional appeal and self-selecting criteria; shoot sharp TV and Web video spots; develop an excellent call center screening process; enlist hundreds of broadcasters nationally; deploy hundreds of memorable toll-free numbers for tracking; and access potential cases months ahead of the competition. We practice the science of law-firm marketing to start generating new leads today for a client.”

LSM powered by HPM implements a unique yield-analysis program called Broadcast ROI, to provide case-volume estimates. The LSM econometrics department is also the first to develop the Depleting Inventory Model for maximizing lead volume at a lower cost while providing an early advantage on still-developing product recalls, toxic torts and product-liability incidents.

Lead inflow can be rapid. Additionally, by tapping HPM’s radio inventory on more than 230 radio stations across 26 states (www.Direct-Response-Radio.com), LSM’s clients can be on air in a matter of days. Over a 90-day period, thousands of television, cable, satellite and radio broadcasters can be added.

In the long term, LSM can outlast client competition by eliminating the risk of advertising with PI media programs that allow a law firm to pay only when customers respond to advertising.

“Per inquiry is an unfair advantage for national lawyer advertising,” Pournelle says. “A client can profitably obtain new cases long after competitors stop running cash media to secure tort-liability cases. Economically, PI increases a law firm’s profit margin with lower costs, greater longevity and greater reach. We are openly experts at marketing legal services nationally.”

Unlike a traditional Internet marketing and advertising company, LSM combines HPM’s multiple offline media to stimulate and drive response for clients rather than serve existing demand or simply create comparison shopping for counsel on the Web.

This strategic combination of PI radio, TV and print with Web video marketing powerfully drives mass tort actions, product liability and product recall litigation. The LSM program may now be deployed to secure mass tort liability cases on a pay-per-call (PPC) basis.

LSM delivers massive economies in comparison with traditional advertising by creating a pseudo-partnership between broadcasters and law firms using millions of dollars in unsold advertising inventory to reach injured parties, their families and their caregivers.

In short, LSM specializes in securing and managing pay-per-lead (PPL) media campaigns by leveraging HPM’s proprietary television, radio, newspaper, mobile networks and LSM’s Web video for lawyer advertising.

In the main, a client firm pays for each valid or qualified lead after testing. More importantly, the proven operation process of LSM will target, attract, qualify and process candidates so that attorneys can concentrate on managing their business and law practice with no additional staff or learning curve.

To date, LSM estimates it has helped secure more than $100 million in legal settlements for attorneys, their law firms and afflicted families. The per-inquiry Trial Lawyer Advertising Program by LSM is a secret weapon for plaintiffs’ lawyers.

To attend this private seminar on securing national tort-liability cases through direct marketing, contact Frank Pournelle at 1-800-334-4500 or visit www.Direct-Response-Radio.com, www.LastSecondMedia.TV or www.WebVideoLaunch.com.