HPM in the Press & News

New Partnership Offers Clients More Access to Southern California - 1396302120

PHOENIX (March 31, 2014) — Higher Power Marketing is partnering with one of Southern California’s biggest newspaper companies to give clients greater access to four contact-rich counties in the region.

Under the deal, HPM’s cost-per-action (CPA) clients will have the opportunity to advertise in publications circulating in Los Angeles, Orange, Riverside and San Bernardino counties.
The deal is only for print, though online could be added later. Combined 2013 circulation figures for the participating newspapers is approximately 450,000 on weekdays and 500,000 on Sundays
“I’m proud to offer our clients an additional gateway to one of the most lucrative markets in the country, Southern California,” says Peter Feinstein, HPM’s president and CEO. “If things go as I expect, these newspapers will be among our premium partners.”
HPM has relationships with a vast number of media outlets and access to their unsold inventory. HPM assists their media outlets in monetizing their unsold inventory by paying them on a cost per action (CPA) basis. CPA advertising is also known as per-inquiry (PI), pay-per-call (PPC) or direct-response (DR) advertising.
Essentially the unsold inventory of the media outlet is filled with advertisements from HPM’s clients. Clients aren’t billed for the placement of their ads; rather, they pay based on the number of responses to their ads.

For more information, visit www.hpowermarketing.com or contact Peter Feinstein at 888-501-5544 or peterf@hpowermarketing.com.