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HPM’s Feinstein Joins ‘Response’ Advisory Board - 1478791440


Response magazine has named Phoenix businessman Peter Feinstein, president and CEO of Higher Power Marketing, to its Advisory Board.

Feinstein has been frequent guest columnist for the monthly trade publication. Response is affiliated with the Direct Response Marketing Alliance, which in 2015 named Feinstein a finalist for its Member of the Year award.

“Peter’s dedication to this industry, his leadership in it and his work for the magazine in recent years as a recurring contributor make a compelling case for his inclusion on the board. However, it’s his wisdom and spirit of service that our team believed set him apart as a candidate,” said Thomas Haire, the magazine’s editor-in-chief. “I look forward to working closely with Peter in expanding the breadth and depth of Response‘s coverage of the performance-based marketing industry.”

Feinstein says he will focus on making industry coverage topical.

“I’ll work to keep the relevant stuff out front and make sure we don’t lose sight of offline media in a world that seemingly has become more online-focused,” he says. “This is an opportunity to express my views and keep the conversation focused on direct response, not technology.”

Advisory Board members offer suggestions for the magazine’s editorial calendar, are expert sources for the magazine’s writers and take part in nominations for the DRMA’s annual awards. They also propose topics for, and sometimes moderate, educational sessions at Response Expo, the key annual conference for people in the direct-response marketing industry.

“I am happy to serve as a resource for Response in its coverage of the industry, as well as the staging of the annual Response Expo,” Feinstein says. “It’s also a wonderful opportunity to have a direct influence and impact on the DRMA relative to how it interacts with its membership.”

Feinstein also is a longtime advocate for what he calls “commerce with a conscience” – cross-media accountability, quality business partnerships and innovation. He blogs and comments about industry issues regularly on LinkedIn.