HPM in the Press & News

HPM’s Feinstein to Blog From Response Expo 2009 - 1241758440

Veteran Ad Executive Will Report News, Buzz from May 19-21 Trade Show

Phoenix (May 7, 2009) — Veteran advertising executive Peter Feinstein will blog from Response Expo 2009, the electronic direct marketing conference in San Diego May 19-21, offering his take on the educational offerings, speakers and exhibitors, as well as the buzz on parties and networking events.

The conference is presented annually by Response Magazine, the trade “bible” of the direct-response marketing industry; its parent company, business-to-business integrated-media provider Questex Media Group; and the Direct Response Marketing Alliance (DRMA), a federation of industry-leading direct-response (DR) marketers.

Feinstein is president and chief executive officer of Higher Power Marketing (HPM), an Arizona-based per-inquiry (PI) advertising agency with a national network of clients and media partners. HPM is a select sponsor of Response Expo 2009.

During the three-day event, Feinstein will post several times a day. Folks attending the expo or keeping tabs from afar can link to his blog from the Response Web site, www.responsemagazine.com.

“A comprehensive conference and trade show like the annual Response Expo can cause sensory overload,” Feinstein says. “There is so much information to absorb that it can be downright exhausting.”

He hopes his blog posts will cut through the chatter and reinforce the key points he takes from the convention’s varied programming.

“My goal is to report on the pulse of the show, get a sense of where the attendees heads and hearts are, and share my insights about what’s going on, as well as the undercurrents – the things everyone might see but not be aware of,” Feinstein says. “I feel pretty blessed to be asked to do this for the show and will work hard to make my points quickly, clearly and without a lot double-speak. I may end up ruffling some feathers, but that’s part of the fun of being straightforward and honest.”

An occasional contributor of op-ed columns to Response, Feinstein maintains a blog on his agency’s Web site, www.hpowermarketing.com/blog. He often voices the need to keep one’s perspective in the fast-moving, high-pressure world of direct marketing to best serve the interests of all parties – clients, marketers and media partners.

He is a passionate advocate for PI advertising, also known as direct-response or pay-per-lead (PPL) advertising. HPM has relationships with media outlets across the country – radio, television, print and mobile media – and access to their unsold inventories of ad space or time. A PI campaign puts ads in those spots at no charge to the client; instead, he or she pays for responses to the advertising. The client’s ad runs until the agreed upon number of responses is reached, allowing that client to establish a stable, predictable cost per lead (CPL) – without the heavy and unpredictable expense usually associated with buying advertising – a crucial benefit when money is tight.