HPM to Attend Electronic Retailing Show in Las Vegas - 1347078360
PHOENIX (Sept. 7, 2012) — Higher Power Marketing will be present at the Electronic Retailing Association’s annual D2C Convention Sept. 11-13 at the Wynn Las Vegas.
“For the second year in a row, we will have the HPM suite, where we will entertain clients, as well as prospective clients, existing media partners and potential new media partners,” says Peter Feinstein, the cost-per-action (CPA) ad agency’s president and CEO. “Our hope is that we’re able go generate interest enough in the agency to sign up new clients, as well as interest from media partners in taking our existing clients and running their ads on a peripheral basis.”
The ERA event attracts leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through direct-to-consumer marketing on television, online, mobile and on radio. While HPM already has meetings scheduled each day, Feinstein says the agency has spread them around so that opportunities remain to meet with people who express an interest CPA opportunities up to and during the show.
Feinstein says it’s easier to have meaningful, one-on-one conversations in the corporate suite than on the show floor. “We rent the suite because we can bring them into our environment. We can really take care of them, entertain them and give them a place to disconnect from all of the noise – and make it relaxed but productive.”
CPA is known by a number of names, including per-inquiry (PI), pay-per-lead (PPL) or direct-response (DR) advertising. Basically, HPM has relationships with media outlets and access to their unsold inventory of ad time or space. It fills voids with its clients’ ads. Clients aren’t billed for the placements; rather they pay based upon the number and/or quality of responses.