HPM in the Press & News

HPM Selects Operations Manager from Within - 1204178820

Clutch performance in January earns Stephanie Klein a promotion

PHOENIX (Feb. 27, 2008) — Higher Power Marketing has promoted Stephanie Klein to operations manager, putting her in charge of day-to-day functions at the per-inquiry advertising agency. “As HPM’s traffic manager for the past three years, Stephanie has demonstrated time and again the capacity for making great decisions that protect the company’s best interests while ensuring that clients, media partners and staff are treated with love, honor and respect,” said Peter Feinstein, the company’s president and chief executive officer.” Feinstein said Klein earned the promotion by providing leadership at a critical moment. When he underwent an emergency medical procedure in January, “Stephanie stepped in and made important business decisions that successfully kept the company running at a very high level. When I came back to work, I realized that she was performing beyond her traffic manager position, and that’s when I decided to offer her the operations manager post.”

In keeping with HPM’s practice of utilizing the best talent wherever that person may be living, Klein will oversee operations of the Phoenix-based agency from her home base in Marlton, N.J. It took only a few months of working with Feinstein for Klein to realize they shared the same philosophies for business and customer relations.

“I’ve often said that Peter and Higher Power were true examples of the reason that I chose to start working for myself doing virtual support” Klein says. “I’ve truly enjoyed the past three years, and I’m looking forward to my future with Higher Power Marketing as the operations manager.”

Per-inquiry advertising, or PI, is a form of direct-response advertising in which the client receives free ad time and space while paying only for results. HPM has relationships with media outlets across the country – radio, television and print – and access to their unsold inventories of ad space. The agency acquires the rights to the unsold time and/or space for its clients, which pay only for qualified responses. The approach also is known as cost per lead (CPL), pay per lead (PPL) or cost per action (CPA).

Calling Klein “an orchestrator at heart,” Feinstein said she has the perspective and judgment to make sure HPM’s operations run as smoothly as possible.