HPM Helps Sponsor Response Expo 2008 - 1209621840
Per-inquiry ad agency joins in key direct-marketing industry event
PHOENIX (April 30, 2008) — Per-inquiry (PI) advertising firm High Power Marketing (HPM) is a Choice Sponsor of the upcoming Response Expo 2008
Presented by the Direct Response Marketing Alliance (DRMA) and Response Magazine, Response Expo 2008 offers a trade show featuring space for more than 100 exhibitors, as well as a conference track of 12 seminars plus two strong keynote speakers. The event will be May 6-8 in San Diego.
“Sponsorship is an opportunity to put Higher Power Marketing’s name and logo in front of as many relevant eyes as possible,” says Peter Feinstein, the Phoenix-based firm’s president and chief executive officer.
“I’ve had so many years of sponsorship experience that I understand the value of having a presence,” Feinstein adds. “I receive comments from clients and business partners all year long that they see HPM everywhere – at the shows, in print, on the Web. It’s really designed to present HPM as the legitimate player we are.”
PI is a form of direct-response advertising in which the client receives free ad time and space while paying only for results. HPM has relationships with media outlets across the country – radio, television and print – and access to their unsold inventories of ad space. The agency acquires the rights to the unsold time and/or space for its clients, which pay only for qualified responses. The approach also is known as cost per lead (CPL), pay per lead (PPL) or cost per action (CPA).
What qualifies as a response is negotiated between client and PI advertising agency. Packages can be structured for a variety of results: per inquiry (any response), per lead (name and contact information) – even per sale.
When that direct response comes, HPM is ready with a turnkey solution for clients. It handles the call center services, tracks responses and arranges for fulfillment.
“Clients that would benefit from our services are those that would benefit from receiving qualified leads and want to establish a stable cost per lead within their business plan,” Feinstein says. “We give clients rock-solid numbers they can count on for lead generation in exchange for the flexibility in when and where the ads run.”
Feinstein calls PI risk-free advertising and is willing to put his money where his mouth is. HPM not only is one of the largest players in PI advertising, but also one of just a few that offer a money-back guarantee. It agrees to generate a specific number of inquiries during the course of each campaign. If it fails to produce the number of inquiries promised, it will refund the client’s money for the unproduced leads, less production costs and a 20 percent commission.