Higher Power Marketing Hires Manager for Media Partnerships - 1374725700
PHOENIX (July 24, 2013) — Chase Crain is a man with a mission.
As Higher Power Marketing’s new manager in charge of satisfying media partners, he oversees HPM’s day-to-day relationships with the media that carry its clients’ ads.
“We’re counting on Chase to reach out to our media partners and ask them how we can do a better job for them,” says HPM President and CEO Peter Feinstein. “It’s an open book, with no pre-set expectations of what Chase will find – just the clear vision that he’ll keep our media partners loyal fans of what we do.”
Media partners are crucial to HPM’s business plan.
“Without happy, loyal media partners, we aren’t a success,” Feinstein says. “Our great results over the years are due, to a very large degree, to the love and respect our media partners have for HPM.
“It’s taken time to develop that,” he adds. “Chase’s presence is to solidify that loyalty and find out how we can be even better at what we do for them.”
Crain comes to HPM from the online-marketing business, where he managed advertiser relations along with media-partner strategy and optimization. He is based in the Phoenix area.
“I hired him because he’s articulate, animated, enthusiastic and very service-first oriented,” Feinstein says. “He is a great fit with where HPM is presently, and where we’re going as a company.”
HPM provides customized direct-response (DR) and per-inquiry (PI) media solutions that deliver cost-effective results and predictable success. It delivers access to the widest range of advertising solutions, reaching hundreds of millions of Americans via more than 8,000 radio stations, more than 600 TV stations and all national TV networks.