Higher Power Marketing Earns ‘Inc.’ Magazine Ranking - 1314160320
Cost-Per-Action Ad Agency Among Top .05% of Fastest-Growing Private Companies
PHOENIX (Aug. 23, 2011) — Higher Power Marketing, one of the nation’s leading cost-per-action (CPA) advertising agencies, has made the 2010 Inc. 500|5000 list, Inc. magazine’s annual measure of entrepreneurial success.
The Inc. 500|5000 ranks companies according to percentage revenue growth over three years.
“This achievement puts you in rarefied company,” Inc. Editor in Chief Jane Berentson wrote to HPM President and CEO Peter Feinstein, “especially if you consider that there are nearly 7 million private, employer–based companies in the U.S.A. The elite group you’ve now joined has, over the years, included companies such as Microsoft, Timberland, Vizio, Intuit, Jamba Juice, Oracle and Zappos.com. In fact, many of today’s most successful U.S. companies received their first national recognition when they appeared on the Inc. list.”
HPM was No. 3,589 on the Inc. list. It ranked 326th among advertising and marketing firms. HPM was 55th among Phoenix-based companies, a group that included Lifelock, Go Daddy, Massage Envy, Sundt Construction and the law firm Snell & Wilmer.
Responding to the news of the selection and rank, Feinstein beamed and said: “I’m blessed to have a team of people who clearly grasp the company’s vision. We work together to achieve our mission of profitably serving the best interests of our media partners, clients, staff and consumers in general. I call it ‘commerce with a conscience,’ and it means we don’t transact business just to make money; there has to be purpose to it, and there has to be a genuine fit with each client we take on.”
Inc. features the Inc. 500|5000 its September issue and at www.inc.com/inc5000. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they have to be based in the United States, privately held, for profit and independent. The minimum revenue required for 2007 was $100,000; the minimum for 2010 was $2 million.
What Is Cost-Per-Action Advertising?
Sometimes called per-inquiry (PI), cost-per-lead (CPL) or pay-per-lead (PPL), CPA is a form of direct-response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser gives up control of where and when the ads will run. HPM has relationships with media outlets and access to their unsold inventory of ad time and space. They place the ads as space becomes available. The advertisers pay only for qualified responses, or “actions.” A CPA strategy allows the client to establish a stable, predictable cost per lead (CPL) without the burdensome and unpredictable expense usually associated with ad buying.