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HPM in the Press & News


Higher Power Marketing Brings on New Vice President of Media - 1296103320


PHOENIX (Jan. 26, 2011) — George Eldredge has joined Higher Power Marketing (HPM) as vice president of media. He brings HPM six years of experience in the industry – mostly on the advertising agency side, working with radio, TV, print, Internet and mobile-media companies.

Mr. Eldredge is taking on a wide range of responsibilities, among them: fine tuning HPM’s relationships with existing media partners and helping to engage new ones; overseeing the agency’s media cataloging process; and acting as team leader for the media-relations, database and traffic directors.

“George’s integrity and professional experience are big assets to our firm, as is his as ability to provide support for our services industry-wide,” says HPM President and CEO Peter Feinstein. “His understanding of people, as well as his grasp of the importance of what it takes to run a business, is a welcome addition. With an extensive background in, and success with e-commerce marketing as well as TV, George has been, and will continue to be a key player in the PI industry, we’re ecstatic to have him on our team!”

PI Primer

A PI campaign places ads at no charge to the client; instead, the client pays for responses. HPM has relationships with media outlets across the country and access to their unsold inventories of ad space or time. It places a client’s ad in those spots until an agreed-upon number of responses is reached.

This emphasis on results appeals to clients who care about how well their advertising works, not necessarily when or where it runs. It also enables the client to establish a stable, predictable cost per lead (CPL) without the burdensome and unpredictable expense associated with buying advertising – a crucial benefit when expense-line items are under scrutiny. HPM’s model converts a client’s expense line-item into a profit center!