You Can Reach Everyone Who Goes To the
Movies with Per Inquiry Movie Screen Advertising!
There's something special about going to the movies. Always has
been, always will be. Because movie going is all about doing things
with other people. It's a unique sharing and bonding experience.
And that’s the beauty of our exciting new digital Pre-movie
entertainment program!
The newest addition to HPM’s media roster is In-Theatre per
inquiry movie
screen advertising. Sounds intriguing, doesn’t it? If you’re
into print or billboard advertising, or doing radio and thought
you might like to try something visual without doing TV, then on-screen advertising is the medium for you. Oh yes, if you’re already doing TV,
then this is where your 30-second TV spot belongs!
So what’s the big deal about In-Theatre per inquiry movie screen advertising?
Well, let’s see:
- In 2004 over 1.25 million people PER WEEK
watched movies on our network’s screens!*
- In 2004 over 1.4 Billion movie tickets were sold in America,
generating over $9.4 Billion in sales!^
- Over 40% of all movie-goers are between 25-54 years old!^
- Kids and teens account for over 37% of movie goers…perfect
for activating younger shoppers!^
- 31% of Americans go to the movies at least 1x per month; 16%
go at least 2x per month!^
On-Screen Entertainment runs prior to the first-run feature and
adds to the movie going experience—rather than detracting from
it. Your per inquiry movie screen advertising spot is entertaining in its own right, with pace, innovative
programming and production values designed to engage today’s
entertainment-savvy theatre guests.
Cinema Screen Entertainment is a dramatic, high-impact on-screen
advertising program
with relevant and engaging content. It’s a 40-foot widescreen
launch pad—complete with massive sound system—for promoting
the newest bands and sampling the latest albums. It’s a Hollywood
buzz-builder with exclusive, behind-the-lens looks at coming new
movies. And movie screen advertising is today's most powerful advertising medium
... reaching some of the most desirable and attentive audiences
around ... achieving recall rates more than 3.5 times greater than
television.
The person who attends movies is in a positive frame of mind, wanting
to be entertained, looking for an escape! They are a captive market
to whatever message is put in front of them! This makes per
inquiry movie screen advertising the best environment to reach potential customers with
your action-oriented message…so they can make a call right
from their cell phone before the movie begins!
We partner with some of the nation's leading theatre exhibition
circuits to deliver one of the most impactful on-screen advertising
messages
possible! Currently, our network’s Pre-Show Entertainment
Program which precedes first-run feature presentations runs on over
3,000 screens nationwide, covering 75% of the top
25 DMAs.
If you still have questions for HPM, please 
OR If you know what you want and you want a proposal from HPM .
* Harkins Theatres per screen attendance, 2004
^ Cinema Advertising Council, 2004 |
