How PI Advertising Works
Q: What is PI advertising?
A: PI advertising, or Per Inquiry Advertising is advertising that produces guaranteed
inbound customer traffic to you while promoting the brand image
of a product and/or service. We literally pay radio and TV stations
and Newspapers across the country to produce direct response for
your product/service. Instead of paying the media's airtime costs,
you prepay for a specified number of inquiries! It is easy to see
that you can save an astounding amount of money just by reigning
in your non-productive advertising costs. PI advertising, through
HPM Phoenix advertising agency, produces guaranteed results, or your money back!
Q: Can Per Inquiry advertising be used for any
type of product or service?
A: Yes. We have found Per Inquiry advertising to be well-suited for
many products and services, including home improvement tools, food
products, nutritional supplements, prepaid cellular phone service,
computers, health insurance, debt consolidation, higher education,
and many, many others.
Q: What if I am already buying traditional advertising,
can I also buy PI advertising?
A: Yes, but and we can most times, even supplement your cash
buys with PI advertising
on the same media outlets! All we need is your
commitment to the station in the form of a letter stating that your
PI advertising will not cause the reduction of your cash buys on
the station. While it's not a 100% sure thing that every station
will go along with it, we have several clients enjoying the benefits
of PI advertising that supplement their traditional media buys;
it provides a greater variety of times for their commercials to
run, it's money tied directly to productivity and offers the traceability
that every advertiser yearns for.
Q: How quickly will I see results from PI advertising?
A: Typically, you will begin receiving calls just a few days
after your PI
advertising has started, however full ramp up make take
up to 6 weeks, depending on a lot factors, including when the commercials
actually get trafficked, when the media outlets will have available
inventory in which to run your ads. Our call center is capable of
tracking and reporting PI advertising results daily, so we can easily set up a
response-alert, which will initiate an email to you.
Q: What are the payment terms for PI advertising?
A: Payment for all PI advertising campaigns is due in full 14 days in
advance of your projected start date.
Q: Can I specify the criteria for the type of Per Inquiry advertising
I want?
A: Yes! We have clients who simply want us to get the phone
to ring for them, and everytime someone calls and gives them their
name, address, and phone number, it's considered an Inquiry. Other
of our Per Inquiry advertising clients have a little more specific qualifications. Together
we will best determine how an Inquiry is defined for you.
Q: Are you able to select the radio or TV stations
that the commercials run on?
A: Yes and no. We work with a large number of radio and TV
networks, so it's not usually possible to select individual stations
or channels for PI Advertising.
Instead, we use lifestyle and demographic targeting
to focus in on getting an appropriate fit for producing Inquiries
for you.
Q: Can I run national campaigns?
A: Absolutely! In addition to our 46 national TV networks,
we can effectively deliver your Per Inquiry advertising commercial to the top 250 markets via the top cable
companies, including Cox, AT&T, and AOL Time Warner. This translates
into over 135 million households! On radio, we have relationships
with over 4,100 urban, suburban, and rural stations across the country,
representing every conceivable music and talk format! Our newspapers
cover 109 major metropolitan areas, reaching over 4 million readers
each week!
Q: Can I target a particular market or region of
the country with PI advertising?
A: Yes, this PI advertising can be done with print and TV, but not with radio.
However, we can place radio buys in any market you wish, at savings
of at least 30% off the rates you would be quoted, were you to take
the time and call all the stations you'd want to be on yourself.
Q: Are you able to select the programs and/or
time of day the commercials run?
A: Because of the nature of the media industry right now,
we don't have the ability to select the times and days when our
clients' Per Inquiry advertising commercials air. Your willingness to be flexible about
the times and days your message runs gives us the leverage to buy
your inquiries, at a savings of up to 900% over traditional airtime
costs!
Q: How much does each inquiry cost?
A: There are several factors that contribute to the varying
price of PI advertising
inquiries, but you can plan to spend from as low as
$25 per inquiry to as much as $300 per inquiry, depending on the
industry and how specific you wish to get in qualifying your leads.
Q: Do you have the ability to run ads anywhere
in the country?
A: Yes! With PI advertising, our media networks have the ability to reach nearly every
person in the country.
Q: How do the media companies know how many inquiries
I have received?
A: Our Phoenix advertising agency communicates this to them directly via HPM's extranet...a
private login allows each media partner to see exactly how many
leads each of our clients has received. We collect all the data
and collate it, then distribute it via our website to all our media
partners.
Q: What do I need to get started?
A: The willingness to sign our agreement, share vital information
and allow us to help you in your PI advertising needs!
If you still have questions for HPM about PI advertising, please 
OR If you know what you want and you want a proposal from HPM for Per Inquiry advertising
.
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