Make Authenticity Your Calling Card

2015 05 11   Peter Feinstein   The Higher Power in HPM    

Being authentic means holding to one’s core values. It means shutting off the chatter between the ego and the spirit, and allowing the spirit to guide and direct.

I concur with just what the author wrote: “Those with the boldness to put authenticity at the heart of their strategy will be rewarded by battle-hardened American consumers — who despite everything they’ve experienced are still optimistic enough to expect a relationship with brands based on the simple but powerful ideas of honesty, transparency, integrity and idealism.”

Exceptionally focused advertising will result in high initial sampling of a product or service. Authenticity in advertising will result in repeat acquisition and customer loyalty. If all you want are one-and-done customers, then skip authenticity. Otherwise, make it your calling card and win!