Per Inquiry Advertising - Per Inquiry Radio and Television Advertising
 

Thursday, May 21, 2009

Thursday at Response

Sorry for the late check in but it's been a busy morning... was up at the crack of dawn, tackling the business I wasn't able to get to yesterday.  I wonder who else among us is doing double-duty; taking care of existing business (email and voicemail) while also being here at Response full time for 3 days?

Had a great breakfast with one of our most valued partners and enjoyed hearing about new opportunities and sharing what's new with our company that can help them.  The best relationships are the ones that are symbiotic.  This doesn't mean reciprocal, which in my mind means, "you do for me and I'll do for you".  No, instead, to me, a symbiotic relationship is one where we work for our mutual benefit, while what we're doing also benefits those we're doing it for, i.e., our respective media partners, clients, staffs and consumers impacted by the offers we carry.  Ain't that a mouthful (and mindful)!

I had the good fortune of running into a couple of people I'd spent some time with yesterday and actually fleshed out some ideas we had begun sketching out yesterday!  And also gave a quick nod hello to one of our bigger infomercial/DR short form personalities.  Big guy, beard, open arms.  You know!

It seems that while there are pockets of intrigue lacing this year's Response Expo, the overwhelming sentiment that I come away with is of taking positive action to help make a difference for our clients and our media partners.  In the PI world, at least for HPM, we serve our clients, protect our media partnerships, seek to do no harm to consumers, and provide a safe, empowering environment to our staffers. 

I feel a great sense of gratitude for everything I've experienced at this year's Response Expo and hope that I was able to clearly communicate this thankfulness to everyone I met and spoke to.

More a little later as a final wrap on the day's events and the whole show!

-Peter

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