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More Smoke & Mirrors on Social Media

2017 10 06   Peter Feinstein   Social Media    

The facade continues to fall away from social media marketing. Here are some recent headlines beyond the well-publicized ad sales to racists and Russians:

It seems that we’re greeted with more glimpses behind the curtain of the great and powerful Oz – um, I mean the excessive and power-hungry Facebook. And each look reveals more to distrust and avoid – except to use the platform to express my points of view. Yeah, I know, kind of hypocritical of me, isn’t it? Not really; oftentimes the single-best way of changing something is from the inside. So I use it, without abusing it. I offer nothing requiring censorship or editing – just my point of view, which is neither fake nor inflammatory.

I wonder how long it takes ’til Google is helped to understand that those who engage in, or validate, fraud don’t get to set the rules on how refunds are disbursed. One good-and-angry customer with a bulldog attorney could end up owning a healthy chunk of parent company Alphabet Inc. Easy as ABC.
Instagram may be paying so-called influencers, but I think sometimes the label is erroneous. A paid influencer is just a shill, defined by Wikipedia as “a person paid to endorse a product favorably while pretending to be impartial.” If I were on Snapchat and could get paid for my followers and opinions, I guess I’d make the leap too. But I just don’t know how much influence these people really wield, and I don’t know that advertisers are getting anything near value for money paid. I do know that in real media (aka TV and radio) paid endorsers have to identify themselves as such, so the value for money paid is out in the open.

Instagram may be paying so-called influencers, but I think sometimes the label is erroneous. A paid influencer is just a shill, defined by Wikipedia as “a person paid to endorse a product favorably while pretending to be impartial.” If I were on Snapchat and could get paid for my followers and opinions, I guess I’d make the leap too. But I just don’t know how much influence these people really wield, and I don’t know that advertisers are getting anything near value for money paid. I do know that in real media (aka TV and radio) paid endorsers have to identify themselves as such, so the value for money paid is out in the open.