- Ad Industry Petitions FCC To Jettison Its Privacy Rules (AdExchanger, Jan. 4)
Look, I’m not a political partisan on any of this. I’m just a guy – an owner of a nice-sized advertising agency that respects consumer privacy.
It’s been my belief all along that internet service providers (ISPs) are mere utilities, nothing more, and need to be regulated as such. They are not, in my opinion, entitled to sell, rent or otherwise monetize my private data, or something as seemingly innocuous as my web browsing, without obtaining my permission or compensating me at least 50 percent of the revenue they make from it. Period.
It’s not a Democratic or Republican thing. It’s just a matter of doing the right thing – and looking past the money. But it appears we’re headed into a more-lawless time in which commerce will cease to have a conscience, or at least as much of a conscience as it was looking like it might be required to have.
I’m sad for what appears to be coming because it is bad for consumers and, therefore, bad for business too. Unfortunately, businesses forgets who drives their business – consumers. When you bite the hand that feeds you, sooner or later you’re going to stop getting fed.