Prepare for Flood of Political Ads

2015 08 04   Peter Feinstein   Media and Politics    

There are three essential takeaways from this article:

  1. Except for political-candidate advertising, pricing for all radio and TV advertising time is based upon supply and demand. When political candidates buy up time on the cheap, the stations’ supply dwindles, and pricing on the remaining inventory rises.
  2. You often can buy time in bulk annually with the ability to cancel with minimal notice. Some outlets require two weeks; some require four. So you still can get advantageous pricing.
  3. An experienced advertising agency often can negotiate better rates than you can for yourself because it’s what the folks there do, day in and day out. Don’t be afraid to contact an agency for help; the best ones actually will save you money!