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HPM's Team

Lewis & Clark

The Mascots

Also known as “The Boys”, Lewis & Clark have always been the Company’s mascots. 

October 27th, 2014 was one of the saddest days in memory, with Clark’s passing.  While he was old and not in terribly good shape, and I think in some ways uncomfortable with his physical condition, his passing was tragic for me and Joanne. 

Then on August 18, 2015, our boy Louie (who had turned 14-1/2 years old just the week before) was put to rest, in one of the hardest decisions I’ve ever been a part of.  Over the previous few weeks we’d watched him decline pretty rapidly.  He’d become mostly blind and deaf, with virtually no sense of smell, a heart murmur, heart arrhythmia and dementia that had overwhelmed the meds we’d been giving him to help keep him “here”.  He was at most times a lost soul, with only moments of presence.  No way for any self-aware creature to live.

All of these things made for a vacant life for Louie… Living in the dark and silence, with an ever-decreasing number of moments of presence. All of these things were so painful for us to watch. It’s with so much sadness, yet love for him, that Joanne and I decided to help Louie shed all these bodily-centered defects, so that he could return to peace and wholeness. We took him to the vet for her help, and she gave us, and Louie, what was needed. 

Our hearts were broken, more for our loss and the hole his absence will leave…but we have some relief that at least he knew it was his mom and dad who set him free to return home. He deserved to pass into sleep with us being at his side, so he truly knew he was loved, as the last thing he experienced here.

Please say a prayer, or whatever comes to you naturally, whenever it occurs to you today, so that Louie can travel the path of love he so richly deserves!  He’s the cleanest, most loving soul we’ve ever encountered!

Both Lewis and Clark first “joined” the company in April 2001, at just 7 weeks old… they are missed every day; their presence was a joy in my and Joanne’s lives!


Hopper

HPM's newest Mascot

Nothing happens by accident; Hopper came to us as a rescue with a kind of muddied past, but his soul and energy were instantly engaging, filled with love!  His given name was coal, but as you can see, he’s not a “Coal”... then he was named BlackJack, which he didn’t respond to, and we didn’t like, so we just let it go.  Just before we brought him home Joanne and I were bouncing possible names… we agreed that it needed to fit his personality, really be “of” him.  As I said ‘Hopper’, Joanne’s face brightened telling me that I’d just said what she was thinking - and so Hopper he is!

Each day is an adventure with him; he’s becoming a joyous, polite member of the family… and we’re blessed to have his presence!  While we may have rescued him, I’m certain he’s rescued me!


Peter Feinstein

Founder, President & CEO

Dedicated, motivated and “tuned-in” Peter Feinstein, Founder, President & CEO of Higher Power Marketing has spent his professional life in and around advertising, learning the ropes of what works, and what doesn’t.

Peter is a results-focused person away from the office too. His favorite app, “Shine” by the creative minds at MisFit, is a tool that monitors his own healthy habits, and helps him make adjustments to keep him focused on achieving his own results. Which is a good thing, since once of his favorite places to eat is Scottsdale eatery Cold Beer & Cheeseburgers; to hear him tell it, “They have the best onion rings anywhere in the world!”

Having worked in several areas of broadcast media, from on-air personality to New Business Development, and Management, Peter has always had an eye for what’s “next” in business and technology.  His record-setting sales achievements and top-billing account executive records are proof that he’s learned and continues to learn how to keep his clients goals met and their advertising in front of the right markets.

When he’s not analyzing client data or working with his team to create action driven content or media, Peter knows how to unplug and recharge; his favorite vacation is cruising the high seas, floating away to some distant land with no alarm clock or agenda.

And part of his way of taking it easy on himself and others is summarized in something the Universe delivered to his mind: “You have the seeds of greatness within you, not for the power you can exert over people, but for the love you can extend to them.”


Shaun Mahoney

Business Development

Shaun comes to us from the client-side; formerly with Find Your Customers (FYC)/Web Yes in Austin, TX.  Shaun and I worked together while he was steering the American Auto Protection account for FYC.  Before that Shaun’s work and life experience was all about performance-oriented marketing and sales; he brings almost two decades of Sales, Media, and Management experience in both the call center and advertising industries to HPM.  Previous to WebYes/FYC, he was Vice-President of Print Media at an Austin call center, helping scale the operation from $1,000 per day to over $1 million per month by the end of the first year.  Previously, he was the Senior Media Buyer for Bargain Network, Inc..  With Shaun’s expertise and strategic vision consistently delivering the lowest cost-per-call and the lowest cost-per-sale, week over week.  His high performing media was instrumental in driving an average of 615,000 inbound calls per month to Bargain’s internal sales force.  Prior to BNI, Shaun has held several sales and media leadership roles with various call centers in California.  He joins HPM with the mission of uncovering and bringing to us the best fitting clients for our “Commerce with a Conscience” media platform!


Alyssa Skinner

Media Partner Growth

For Alyssa Skinner, it’s all about family.

Her positive can-do attitude is what keeps this adventurous mother of two focused on what matters, in life and in business. Her professional dedication is to match the right HPM Media Partner with the right advertisers, and create a win-win situation for both parties. At home, she’s reminded to enjoy the little things in life by her children.

Even though she won’t try escargot, she is willing to work smart and give every Media Partner her best to improve their offers’ and performance. She knows what it means to be truly dedicated – she’s a Red Sox fan.

As an expert at matching our Partners and advertisers, Alyssa is ready to create an efficient action plan that works. By analyzing the data on a weekly basis, she’s also the first to make changes to improve the outcome. Unlike the Red Sox, we’re not willing to wait 86 years to get our partners to the big time!


Janelle Hutter

Database

It takes dedication, organization and integrity to maintain data operations in the Direct Response industry. And who better than someone with 19 years experience – and the mother of twins?

Janelle Hutter is more than just a super-mom, she’s a super-whiz when it comes to numbers and accuracy. With Janelle watching over the daily, weekly and monthly information that’s needed to generate the extensive and detailed reports we deliver, our clients and Media Partners can all rest assured that they’re receiving the most accurate information available.

This data is the proof behind the results our clients have come to expect from us. And it takes people like Janelle, who can manage several things happening at once without missing the details, to make it happen.


Rod Simas

Data Processing

His HPM title doesn’t sum up his position as much as his favorite quote by George Bernard Shaw, “Some men see things as they are and say why, I see things that never were and say why not.”

Rod is our coding guru; he creates and maintains the “secret sauce” that keep all our client and Media Partner performance data secure, accurate and up-to-date. According to our media partners, Rod develops award winning reports.

It must be his single-minded focus, not only on his work but on food too. He says he could eat a Chili Relleno any time of the day. And he likes keeping track of other stuff too – his favorite app is Cozi, something he uses to keep track of all his family calendars – which must be a monumental task considering he’s got five kids.

With over 10 years in the business, his experience in designing and developing spreadsheets is a perfect fit to continue taking our leads-reporting systems to new levels as technology changes.