HPM has been recognized as a leader in business, advertising, direct-response and consulting. We’ve been nominated for the BBB’s Torch Award for Business Ethics 4 times in the past 5 years (2009, 2010, 2012 and 2013), we’ve maintained a perfect A+ Rating from the BBB, we’ve been named as the Best in Business for Advertising Consulting (2009) and named to the INC 500/5000 List (2011).
But our biggest award is actually our biggest reward: We’re directly responsible for generating over $3.1 Billion in sales for our clients since our inception in 1999. It demonstrates in objective, measurable terms, our commitment to getting the job done, and doing it the right way, every day! There’s no greater reward, no greater award we could earn!
Higher Power Marketing Earns ‘Inc.’ Magazine Ranking
Cost-Per-Action Ad Agency Among Top .05% of Fastest-Growing Private Companies
PHOENIX (Aug. 23, 2011) — Higher Power Marketing, one of the nation’s leading cost-per-action (CPA) advertising agencies, has made the 2010 Inc. 500|5000 list,Inc. magazine’s annual measure of entrepreneurial success.
The Inc. 500|5000 ranks companies according to percentage revenue growth over three years.
“This achievement puts you in rarefied company,” Inc. Editor in Chief Jane Berentson wrote to HPM President and CEO Peter Feinstein, “especially if you consider that there are nearly 7 million private, employer–based companies in the U.S.A. The elite group you’ve now joined has, over the years, included companies such as Microsoft, Timberland, Vizio, Intuit, Jamba Juice, Oracle and Zappos.com. In fact, many of today’s most successful U.S. companies received their first national recognition when they appeared on the Inc. list.”
HPM was No. 3,589 on the Inc. list. It ranked 326th among advertising and marketing firms. HPM was 55th among Phoenix-based companies, a group that included Lifelock, Go Daddy, Massage Envy, Sundt Construction and the law firm Snell & Wilmer. Responding to the news of the selection and rank, Feinstein beamed and said: “I’m blessed to have a team of people who clearly grasp the company’s vision. We work together to achieve our mission of profitably serving the best interests of our media partners, clients, staff and consumers in general. I call it ‘commerce with a conscience,’ and it means we don’t transact business just to make money; there has to be purpose to it, and there has to be a genuine fit with each client we take on.” Inc. features the Inc. 500|5000 its September issue and at www.inc.com/inc5000. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they have to be based in the United States, privately held, for profit and independent. The minimum revenue required for 2007 was $100,000; the minimum for 2010 was $2 million.
What Is Cost-Per-Action Advertising?
Sometimes called per-inquiry (PI), cost-per-lead (CPL) or pay-per-lead (PPL), CPA is a form of direct-response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser gives up control of where and when the ads will run. HPM has relationships with media outlets and access to their unsold inventory of ad time and space. They place the ads as space becomes available. The advertisers pay only for qualified responses, or “actions.” A CPA strategy allows the client to establish a stable, predictable cost per lead (CPL) without the burdensome and unpredictable expense usually associated with ad buying.
Per-Inquiry Ad Agency HPM Nominated for Two Awards
Firm Recognized for Entrepreneurial Success, Business Ethics
PHOENIX (June 6, 2011) — Higher Power Marketing, one of the nation’s leading per-inquiry (PI) advertising agencies, has been nominated for the 2010 Inc. 500|5000 list, Inc. magazine’s annual measure of entrepreneurial success.
The Inc. 500|5000 is ranked according to percentage revenue growth over three years. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they had to be based in the United States, privately held, for profit and independent. The minimum revenue required for 2007 is $100,000; the minimum for 2010 is $2 million.
"I’m so appreciative of the recognition; even just the nomination is a great tribute to the HPM team.” said Peter Feinstein, President/CEO. “We all work hard to hit a home run in fulfilling our mission of profitably serving the best interests of our media partners, clients, consumers and staff! We’ll see if we make Inc/’s grade a little later in the year. And even if we don’t get a nod from Inc., the nomination alone is a noteworthy achievement our entire team can be proud to own!"
Inc. will publish the list in its September 2011 issue and on Inc.com.
Last year, 12-year-old HPM was nominated for a Torch Light Ethics Award from the Better Business Bureau. The award recognizes businesses that maintain a solid commitment to conducting their business practices in an ethical fashion. HPM maintains an A+ rating from the BBB.
When asked to comment, Feinstein said, “It’s a very simple matter for us: We simply do what we say we’re going to do. It’s not that difficult when you have a commitment to doing ‘commerce with a conscience’. The nomination was another acknowledgement to a great team that puts principles ahead of personalities, and sometimes ahead of profits… when it means doing the right thing and keeping our word.”
HPM Receives ‘Best of Business’ Award
Small-business group recognizes agency’s innovation in generating leads for clients
PHOENIX (Jan. 5, 2010) — The Small Business Commerce Association (SBCA), a San Francisco-based group that offers tactical guidance to small-business owners, has recognized Phoenix-based Higher Power Marketing (HPM), a leading innovator in the per-inquiry (PI) advertising business, with its 2009 Best of Business Award in the marketing consulting services category.
“Other agencies come to us for our perspective on utilizing technology,” says HPM President and CEO Peter Feinstein. “We invest a majority of the company’s capital developing and implementing useful technology; I think some see us as the leader in technology and the leader in media partnerships. I believe this award is in recognition of that leadership.”
A PI campaign places ads at no charge to the client; instead, the client pays for responses. HPM has relationships with media outlets across the country and access to their unsold inventories of ad space or time. It places a client’s ad in those spots until an agreed-upon number of responses is reached. This allows the client to establish a stable, predictable cost per lead (CPL) without the burdensome and unpredictable expense usually associated with buying advertising.
HPM’s emphasis on results appeals to clients who care about how well their advertising works, not necessarily when or where it runs. Feinstein says companies are accustomed to paying more for advertising because they divide the cost of expensive airtime or print space by the number of customer responses and arrive at a de facto cost per lead. HPM’s methodology flips the paradigm, starting with a static cost per lead or sale. The real emphasis is on lead generation – filling client pipelines.
“We have converted three of HPM’s former per-sale clients in the last 90 days to lead generation – cost per call – and they are seeing all the benefits that we’d described to them. It’s working out, far and away, to everyone’s benefit because we’re filling their sales pipelines with many more leads,” Feinstein says. “We’re able to do that because our media partners are much more interested in running cost-per-call offers than per-order or per-sale programs. With increased media support comes increased consumer response.”
Packages can be structured for a variety of results ¬– per inquiry (any response), per lead (name and contact information) and even per sale. But Feinstein says HPM’s media partners – which include national cable systems, large radio networks, a variety of satellite TV properties and fairly extensive newspaper and magazine networks – prefer to be paid for leads, or better yet, calls. “They don’t like being held responsible for a call center or Web page's ability to close a sale,” he says. With the focus on lead-generation, “The client makes money; the media partner makes money; and we make money,” Feinstein says. “Everybody wins.”
The SBCA award program recognizes the top 5 percent of small businesses throughout the country. Using various means of research, including consumer feedback, the SBCA identifies companies that it believes have demonstrated what makes small businesses a vital part of the American economy. The selection committee chooses the award winners from nominees based upon information taken from monthly surveys administered by the SBCA, a review of consumer rankings, and other consumer reports. Award winners are valuable assets to their communities and exemplify what makes small businesses great.